INITIATIVE: Multi-Channel Media Campaigns
We work in an exclusive partnership capacity with media giant iHeartMedia, America’s leading audio company reaching 9 out of 10 Americans every month. We amplify various shared, earned, and owned media campaigns, in regional and national campaigns, across key designated marketing areas (DMAs).
By drawing data from iHeartMedia’s massive consumer base, we are able to strategically target the communities and businesses to increase awareness around the importance of road safety for all users and investments in road safety solutions.
As the number eight media market in the country, Houston is a great example of the campaigns we can run. These PSAs ran on all six iHeartmedia owned radio stations and garnered millions of media impressions.
In 2018, as well as in prior years, we educated members’ employees, partners, and communities around safe driving practices at, and away from work, for World Day for Safety and Health at Work. This is held every year on April 28. Here is more info on our 2018 campaign.