Together for Safer Roads Opens Application to Help Cities Understand Road Safety Root Causes and Catalyze Interventions

Together for Safer Roads Opens Application to Help Cities Understand Road Safety Root Causes and Catalyze Interventions

Private Sector Coalition Calls on Cities to Join Them in Being Driven to Take on the Safer Roads Challenge

November 7, 2018

WASHINGTON, D.C. – Today, at the Vision Zero Cities Conference, Together for Safer Roads (TSR) opened its Safer Roads Challenge 2019-2020 application, inviting communities, large and small to apply. Through the Safer Roads Challenge, the private sector and local leadership come together to diagnose road safety challenges and deliver measurable solutions using combined expertise and resources.

Community leaders can apply by identifying a critical road safety challenge that they propose to address with TSR’s support. Leaders then work with a team of subject matter experts from TSR member companies and tap into their knowledge, data, technology, and global networks to inform strategic interventions.

Applications will be reviewed and selected by a panel of experts. Once reviewed, selected applicants will be invited to TSR’s Annual Membership Meeting in June 2019 to share their challenges, network with member companies, and kick-off the work.

“We are committed to collaborating with the public sector and advocacy organizations where we can dive in and create sustainable change that improves quality of life and safety for all road users,” said David Braunstein, president of TSR. “As we look to continue influencing the future of road safety, we recognize that forging partnerships between the private and public sector is central to our work, and we’re ready to provide that for more communities.”

With a proven track record of success, TSR’s Safer Roads Challenge has already saved thousands of lives:

  • Atlanta, Georgia, USA: 26 percent of crashes reduced on the North Avenue Corridor by contributing new collision risk insight that could inform high- and low-tech interventions;
  • São Paulo, Brazil: 13 percent reduction in fatalities by building a data system and implementing road infrastructure traffic education and traffic supervision interventions in 64 cities; and
  • Shanghai, China: Up to 90 percent of fatalities reduced on identified roadways through crash hotspot segment analysis and a pilot program indicating potential for up to 30 percent reduction in risky driving activity based on behavior-focused commercial driver safety education.

As part of the coalition’s commitment to helping cities reduce road crashes and fatalities, TSR is partnering with the Vision Zero Network to help increase peer-to-peer learning through a scholarship program to support participation in the Vision Zero Cities Conference. The scholarship recipients include 27 Vision Zero leaders from 23 cities, representing a mix of public sector staff, community advocates, and members of Families for Safe Streets chapters across the country.

“This partnership provides safe mobility leaders the opportunity to take part in the Vision Zero Cities Conference and to learn from their peers across the nation, including those in the public and private sectors and the advocacy community,” said Leah Shahum, founder and director of the nonprofit Vision Zero Network. “We’re already seeing value in the program, and we look forward to our continued work with TSR and city leaders in prioritizing safe mobility for all.”

About Together for Safer Roads
Together for Safer Roads (TSR) is an innovative coalition that brings together global private sector companies, across industries, to collaborate on improving road safety and reducing deaths and injuries from road traffic crashes globally. TSR’s current members include AB InBev, AIG, AT&T, Republic Services, CalAmp, Ericsson, Geotab, GM, iHeartMedia, Lyft, Octo Telematics, PepsiCo, Republic Services, UPS, Walmart, Alpha Drive, HAAS Alert, Ouster, and Zendrive. Learn more at

About the Vision Zero Network
The Vision Zero Network is a nonprofit bringing together leaders in public health, transportation planning and engineering, policy, traffic enforcement, advocacy, and the private sector to develop and share winning strategies and to support strong leadership to make Vision Zero a reality. Learn more at and follow us on Twitter @visionzeronet.