Public and Private Sectors Join Forces to Improve Cyclist Safety in New York City 

Geraldine Sweeney, Chief Strategy Advisor, NYC Mayor’s Office of Operations and chair of the City’s multi-agency Vision Zero Task Force with David Braunstein, President, Together For Safer Roads

Public and Private Sectors Join Forces to Improve Cyclist Safety in New York City 

With An Increasing Number of New Yorkers Killed While Biking in 2019, Together for Safer Roads Convened its Member Businesses, Leaders from City Government and Safety Experts to Develop Pilots to Prevent Collisions Between Large Vehicle Operators and Bike Riders


BROOKLYN, NY – Nov. 1, 2019 – Together for Safer Roads (TSR), a coalition of leading private sector companies driven to save lives, today announced a collaboration with the City of New York and TSR members to improve cyclist safety. The partnership kicked off with a workshop, Digitizing Vision Zero, at the NYC Fleet Vision Zero Fleet Safety Forum, in which both parties convened public and private sector leaders in fleet safety management, technology and bicycling to discuss data, analytical and technological solutions to improve cyclist safety in New York City. The workshop produced data- and technology-based concepts that will be developed into pilot projects. The shared goal is simple: reduce conflicts between people riding bikes and large vehicle operators.


Vision Zero is a multi-agency initiative to eliminate deaths and serious injuries on City streets. The pilot projects will be developed by public and private sector partners. Learnings and opportunities to scale will be coordinated under TSR’s Global Leadership Council for Fleet Safety, a program that uses peer-to-peer knowledge-sharing to help smaller fleet operators create safety cultures and reduce risk. Over 16 business and city agencies participated in the bike safety workshop, including Together for Safer Roads’ members Geotab and CalAmp.


Despite the fact that overall traffic fatalities in New York City have reached a record low in 2018, bicyclist deaths this year have already surpassed last year’s total. To-date, 25 people have been killed biking in the city. Almost half of those deaths have involved truck operators. The Digitizing Vision Zero workshop is in support of New York City’s ongoing road safety efforts to eliminate traffic deaths and serious injuries. The half day workshop consisted of four sessions:


  • How NYC DOT Uses Data to Improve Safety and Mobility for All 
  • Using Telematics and Bike Trip Data for Cycling Safety
  • Driver Safety Training and Techniques for Vulnerable Road User Exposure
  • Marketing and Messaging Vision Zero for and to the Fleet and For-Hire Industries


Thereafter, TSR, the New York City Vision Zero Task Force and the businesses community will develop plans for 3-5 projects that pilot the use of data to reduce bicyclist and fleet operator conflicts, as well as improve driver training and communications processes.


“A critical and fundamental part of achieving Vision Zero is breaking down silos and uniting key stakeholders behind common goals,” said Geraldine Sweeney, Chief Strategy Advisor, NYC Mayor’s Office of Operations and chair of the City’s multi-agency Vision Zero Task Force. “Working with road-safety focused entities like Together For Safer Roads and its member businesses helps New York City to do just that — the Coalition’s connections to vital stakeholders in both the public and private sectors help us to work together to reduce conflicts between private sector and commercial fleet operators and bicyclists. At the end of the day, we all have the same goal  — to reduce collisions and save lives.”


“It’s a positive step to see public and private entities join together and combine technology solutions, professional guidance and organizational development for road safety and specifically, safer interactions between cyclists and trucks,” said David Braunstein, President, Together for Safer Roads. “Combining software and data tools that inform safety goals and policy decisions allows us to have maximum impact on cycling safety and to develop actionable, measurable and collaborative steps that create and sustain a safe environment for the 500,000 daily bicycle trips taken on NYC’s streets each day.”



Together for Safer Roads is a global NGO that builds public-private partnerships around local projects, fleet safety management and technology initiatives to prevent traffic crashes, injuries and deaths. TSR was started in conjunction with the UN’s Decade of Road safety and has partners around the world. TSR’s members include AB InBev, AIG, AT&T, CalAmp, Republic Services, Lyft, Ericsson, GM, iHeartMedia, Octo Telematics, Geotab, PepsiCo, UPS, Walmart, and others. Learn more at



In 2014, New York City became the first City in the United States to implement Vision Zero. Through a combination of enforcement, education and engineering, New York City made dramatic changes that have helped drive down fatalities for five consecutive years, bucking national trends. To maintain progress, since the beginning of 2019, New York City has released a Vision Zero Year 5 Report, as well as a major update to its Pedestrian Safety Action Plans, and Green Wave: A Plan for Cycling in New York City.

For more information about the de Blasio Administration’s Vision Zero initiative, please see