ITS America and Together for Safer Roads Partner to Accelerate Drive to Save Lives

ITS America and Together for Safer Roads Partner to Accelerate Drive to Save Lives

Partnership to Mentor Early-Stage Companies to Transform Sustainable, Safer Transportation Systems


June 4, 2018

Washington, D.C. – Today at the Intelligent Transportation Society of America (ITS America) and Together for Safer Roads (TSR) co-hosted State Department of Transportation Roundtable Reception, the organizations announced their partnership to accelerate adoption of road safety technologies. The collaboration is through TSR’s Global Entrepreneur Program (GEP), which connects early-stage companies with road safety experts to reimagine solutions.

As road safety leaders in transportation technologies, ITS America and TSR will support younger companies creating new, safer road usage patterns and options, improving the safety outcomes of commercial drivers and operators, or focusing on putting people and their road safety vulnerabilities at the heart of product design.

“ITS America is excited to team up with TSR to advance the deployment of intelligent transportation technologies,” said Shailen Bhatt, president and CEO of ITS America. “Together, with our respected members, we will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians, and cyclists.”

In conjunction with the announcement, TSR opened the application for early-stage companies to be considered for the GEP’s next cohort. Applicants will be reviewed and selected by an Innovation Impact Board consisting of representatives from TSR, ITS America, and the start-up community. The selected companies will be engaged in the tailor-made program to:

  • Tap into a global network of transportation and mobility leaders through tailored mentorships from global road safety experts to help scale to the needs of road users;
  • Develop evidence and proof points that advance our understanding of the potential or short comings of new solutions;
  • Accelerate adoption of worthy solutions that save lives through engagement opportunities with TSR’s and ITSA’s world-class membership, affiliated organizations, and companies; and
  • Influence the future of road safety technology through public-private partnerships by accessing a proving ground for new solutions via TSR’s signature Safer Roads Challenge projects around the world.

“Globally, one size doesn’t fit all. That is especially true for today’s transportation systems with the vision of zero deaths on the world’s roads,” said David Braunstein, president of TSR. “By partnering with ITS America, we look forward to combining our collective expertise to foster innovation that improves the health and safety for all.”

Interested in being the next GEP Member? Apply at


About Together for Safer Roads
Together for Safer Roads (TSR) is an innovative coalition that brings together global private sector companies, across industries, to collaborate on improving road safety and reducing deaths and injuries from road traffic crashes globally. TSR brings together members’ best practices, global networks, data, and technical expertise to focus on five areas that will make the greatest impact globally and within local communities. These focus areas align with the United Nations Decade of Action for Road Safety’s Five Pillars by developing programs to address issues in road safety management, safer roads and mobility, safer vehicles, safer road users, and post-crash response. TSR’s current members include AB InBev, Abertis, AIG, AT&T, CalAmp, Ericsson, Geotab, GM, iHeartMedia, Octo Telematics, PepsiCo, Republic Services, Ryder, UPS, and Walmart. Learn more at Connect with us on LinkedIn, Twitter, Facebook, and YouTube.

About ITS America
The Intelligent Transportation Society of America advances the research and deployment of intelligent transportation technologies to save lives, improve mobility, promote sustainability, and increase efficiency and productivity. Our vision is a better future transformed by intelligent mobility: safer, greener, smarter. For more information, please visit