Why Should the Private Sector Care about Roadway Safety?

Companies around the world are coming to the realization that roadway crashes are not simply a problem for governments.

Global data indicates that people who drive vehicles for their jobs represent between 25 percent to 33 percent of road crashes, and 36 percent of occupational deaths are due to crashes. Employers incur costs of USD $518 billion per year due to road traffic collisions.

Corporations have a vital role to play in reducing these numbers, with much research concluding that fleet or company drivers have an increased crash risk relative to that of drivers of privately registered vehicles.

In addition to loss of life, personal injury, and property damage, vehicle crashes may also represent disruptions to supply chains, whether it’s truckload of appliances damaged in a crash, or a small package delivery delayed by a fender bender at an intersection.

In fact, road crashes represent financial, legal, reputational, and social implications for companies. Businesses benefit from safer transportation via improved employee health and safety, asset protection, enhanced productivity and reduced healthcare costs, and reducing supply chain disruption.

One stumbling block to improvement is the term ?auto accidents.” Road traffic fatalities and injuries are not accidents but are actually the predictable and often preventable result of inadequately designed or cared-for roads, poorly outfitted and maintained vehicles, weak laws, lax enforcement, and inadequate post-crash care.

More private sector organizations are deciding to overcome the concept of an “accident” and instead apply managerial muscle to reduce crashes and the resulting costs through coordinated efforts.

Private Sector Influence on Road Safety

The private sector can influence road safety from three perspectives: