Ending Road Fatalities and Injuries with Driver Visibility Improvements

Mockup showing how truck drivers can't see adults standing in front of their vehicle

Our Global Leadership Council for Fleet Safety, a brain trust of the best and brightest fleet operators committed to helping small and midsize fleets, defined a shared problem?vulnerable road users in drivers’ blind spots (or zones). We then helped create an innovative technology solution known as “Truck of the Future” for aftermarket vehicles through our Safer Roads Studio (SRS). We’re also continuing to work on implementing Direct vision cab design for new trucks in the U.S.

SRS is the center of gravity for our work to continually improve workplace safety, create thriving communities, and eliminate fatalities and severe injuries on the world’s roads. The Studio focuses on creating safer fleets, developing innovative road safety infrastructure, and building a network of innovators who want to save lives.

But why does our SRS see an urgent need to eliminate blind zones? Because, “(In the U.S.) trucks, in general, represent 12 percent or so of the total road fatalities, but the interesting thing is the trucks themselves are only about 4 percent of the vehicles operating on the road,” says Kate Fillin-Yeh, Director of Strategy, the National Association of City Transportation Officials.

Truck fatalities are high because drivers of large vehicles have limited visibility, making it difficult to make the safest choices.

As Kate continues, “two of the reasons are really specifically tied to vehicle design itself – where the driver sits compared to where the front of the vehicle is. The higher up and the further back, the worse the blind spots are. And those blind spots, particularly in the front, particularly on the side, are deadly for people walking or people biking.”

Truck of the Future: Driver Visibility Improvements for Aftermarket Vehicles

To address the issue of blind zones and reduce traffic deaths and collisions across the globe, we have been working on retrofittable solutions, such as cameras that give fleet vehicles 360