INITIATIVE: Multi-Channel Media Campaigns
Together for Safer Roads (TSR) works in an exclusive partnership capacity with media giant iHeartMedia, America’s leading audio company reaching 9 out of 10 Americans every month in order to amplify various shared, earned and owned media campaigns, in regional and national camapigns across designated marketing areas (DMAs).
By drawing data from iHeartMedia’s massive consumer base, TSR is able to strategically target the communities and businesses to increase awareness around the importance of road safety for all users and investment in road safety solutions.
As the number 8 media market in the country, Houston is a great example of the campaigns we can run. These PSAs ran on all 6 iHeartmedia owned radio stations and garnered millions of media impressions.
In 2018, as well as in prior years, we’ve educated members? employees, partners, and communities around safe driving practices at and away from work for World Day for Safety and health at Work. This is held every year on April 28. Here is more info on our 2018 campaign.