CASE STUDY: Shanghai

That’s why the Shanghai Municipal Government published the “Shanghai Transportation Development Whitepaper” calling for sustainable decrease in the number of crashes and fatalities – to keep annual fatalities per 10,000 motor vehicles below 2.63 by 2020.

In response, Together for Safer Roads supported the collaboration between government, business, academia, media and NGOs to enhance the safety of Shanghai’s transport. Along with Together for Safer Roads’ member companies, the collaboration includes Tongji University’s Joint International Research Laboratory of Transportation Safety, Shanghai Municipal Transportation Commission, Shanghai Municipal Traffic Police Squad, China Alcoholic Drinks Associations, Shanghai Traffic and Engineering Institute, Xinmin Evening News, and Yao Ming basketball player.

In 2014, Shanghai had a 3.73 traffic fatality rate per 100,000 people, more than double Tokyo’s (1.6) and Hong Kong’s (1.7).

Together, efforts are focused on three key areas:

  • Crash Hotspot Roadway Segment Analysis and Improvement: Identified, surveyed, and provided improvement plans for seven roadway segments and three intersections. Infrastructure and roadway improvements have begun through roadway design and markings, police enforcement, and safety education on specific highways to reduce crashes.
  • Behavior-based Commercial Driver Safety Analysis: Designed and developed K-recorder system and equipment for monitoring driver behavior. Working with four transportation companies, the technology is being installed in 40 fleet vehicles.
  • Road Safety Education and Promotion: Educated the public through the “Smart Drinking Leave Nothing to Chance” and “Road Safety Magic Suitcase” campaigns and Shanghai’s National Road Safety Day celebration.

The Safer Roads Challenge in Shanghai demonstrates the power of multi-sector partnerships to improve road safety. For example, through the Crash Hotspot Roadway Segment Analysis and Improvement program, fatalities on intervened roads were reduced by 90 percent, and using our behavior-based commercial driver safety analysis and education, risky driving behaviors were reduced by 30 percent. The multi-sector partnership is continuing the programs to survey and implement interventions on additional roadways, as well as evaluate fleet driver behavior to inform road safety education.