CASE STUDY: Atlanta, GA

To determine the best solutions to reduce the North Avenue crash rate, and ultimately save lives, Together for Safer Roads analyzed hyper-local root causes of collision risk and created analytical indices to estimate risk levels. Analysis was based on curating and aggregating data sources from the City of Atlanta’s publicly available data and coalition member companies’ private data. Insights were then consumed through an interactive visual dashboard.

Insights uncovered that increase collision risk include:

• Congestion around events
• Rainy conditions during early morning hours
• Susceptibility to water logging around high traffic segments
• Driver behavior of failing to yield and changing lanes improperly

The Safer Roads Challenge in Atlanta demonstrates the power of data and public-private partnerships. Crashes dropped by nearly 40 percent in the North Avenue Corridor when comparing October and November 2016 to the same period in 2017. The North Avenue Corridor is well on its way to delivering on the promise of being one of the nation’s most advanced “Smart” Corridors.  As a next step, Together for Safer Roads is currently collaborating with the City of Atlanta to validate and determine how to scale the model for integration into daily operations.