A world where roads are safer for all people

About TSR

Two Decades of Action for Road Safety

The 2030 Agenda for Sustainable Development recognized road safety as a prerequisite to healthy lives and well-being, and making cities inclusive, safe, resilient and sustainable. The Decade of Action for Road Safety 2011–2020, officially proclaimed by the UN General Assembly in March 2010, sought to save millions of lives by:

  • Building road safety management capacity
  • Improving the safety of road infrastructure
  • Further developing the safety of vehicles
  • Enhancing the behavior of road users
  • Improving post-crash response

Guided by the Global Plan, the Decade of Action offered a framework for policy, practice and advocacy to help countries achieve the Sustainable Development Goals. This also marks TSR’s roots.

This framework was renewed for a second decade (2021-2030) with this resolution. In addition, within the framework of the 3rd Global Ministerial Conference on Road Safety, co-organised by the World Health Organisation and the Swedish Government, which took place in Stockholm in early 2020, the Academic Expert Group of the Conference has compiled a set of recommendations for a road safety strategy for the period 2020-2030 and some preliminary conclusions on the Decade of Action for Road Safety and the 2030 Agenda.

Our road safety programming is aligned around all of these recommendations.

A Corporate Social Accelerator:

We are a global coalition bridging the gap between purpose-driven companies, government, and community stakeholders who actively work together to create safer roads.
Leveraging member companies’ collective private sector insights to advance best practices for companies and their fleets
Addressing strategic road safety challenges in select locations by working with local government and stakeholders
Advancing innovative solutions to accelerate the growth and social impact of road safety tech

We aim to bend the curve on road traffic collisions

Road crashes are one of the leading causes of death and injuries worldwide -- they don't have to be.

Our Core Beliefs

A group of Stubborn Optimists, we gather a diverse group of forces together to create exponential change.

Act with Ambition

We keep an eye on scaling our work, charting a course of action that goes beyond singular projects to achieve greater impact.

Be Compassionate

We care about our colleagues’ physical and mental well being; we make an effort to ensure our workplace is a safe environment.

Be Real

We realize that vision must be translated to action; we are mindful of being scrappy in order to achieve our goals.

Create, Creatively

We are resourceful in problem solving to advance our mission; we question the status quo in order to improve our effectiveness.

Embrace Transparency

We take time to be inclusive with each other, respectfully share grievances that may be undermining our work and our culture, and avoid hidden agendas.

Work Collaboratively

We work well with our team and members, putting shared outcomes ahead of personal gain; we agree to disagree in a respectful way.

United Nations Decade of Action for Road Safety

TSR aligns with the 5 Pillars of the U.N.'s Decade of Action for Road Safety. Our programs are specifically developed to address issues in:
ROAD SAFETY MANAGEMENT
SAFER ROADS AND MOBILITY
SAFER VEHICLES
SAFER ROAD USERS
POST-CRASH RESPONSE
  • Leadership
  • Team Members

David Braunstein: President

Dave’s leadership has helped scale and sustain the global coalition’s efforts to improve road safety and save lives. His responsibilities include: overseeing the organization’s strategic direction on behalf of Together for Safer Roads’ Governing Board and membership, implementing Together for Safer Roads-supported local demonstration projects, advancing TSR’s thought leadership, building key partnerships, and increasing the coalition’s connections to the international road safety community.

David has spent two decades in entrepreneurial business development and is known for breaking new ground using “connected” analytics solutions driven by emerging technologies. Prior to joining Together for Safer Roads, Braunstein was an Associate Partner and Industry Innovation Lead at IBM for 5 continents. He also held senior roles in strategy, analytics, and innovation within eBay’s marketing services organization.

Noah Budnick: Senior Director, Programs and Operations

Noah directs TSR’s three program areas: Safer Companies and Fleets, Safer Cities and the Safer Roads Studio. Each area builds partnerships and delivers projects aimed at saving more lives faster on the world’s roads. Noah was previously the Data Practice & Policy Director for Zendrive, a mission-driven company that works with fleets, insurers, mobile network operators and autonomous vehicle developers to measure, analyze and improve driver behavior.
Prior to that, Noah was the executive director of the San Francisco Bicycle Coalition and deputy director at Transportation Alternatives in New York City, where he introduced Vision Zero to the United States, helping New York write and implement the first Vision Zero policy in the country.

Kat Krieger: Senior Director, MarComm & Membership

Kat is a Marketing / CX executive, experienced in building high-impact, customer-driven strategies and campaigns for CEOs, non-profit boards, startups, and B2B and CPG clients. After mentorship with executives at Esteé Lauder and Condé Nast Media Group, she began pushing a holistic customer approach called Radical Customer Experience, which combines marketing, technology, and infrastructure to deepen brand loyalty, and always puts the customer’s life experience first.

She also runs the PTSD/C-PTSD advocacy organization Stand Up to Trauma, volunteers with Youth for Understanding (YFU), and serves as the NYC Community School District 14 Title 1 DPAC and as the PAC at MS582 in Brooklyn, NY.

Andrew Hoffman: Strategy and Innovation Lead

Andrew leads out Strategy and Innovation initiatives, working with TSR members on Road Safety Data & Innovation and Global Entrepreneurship Programs.

Andrew brings 15 years of experience across the Startup Ecosystem and Emerging Technology space working with Fortune 100 Companies, Global Advertising Agencies and Startups. He lives in Brooklyn and enjoys biking, hiking and travel whenever possible.

David Frick: Fleet Safety Program Manager

David assists in building out a new fleet safety coalition. David coordinates with experts, TSR member companies and public sector leaders to develop actionable fleet safety standards and management best practices. David began his career working in logistics and supply chain management spending three years in aerospace manufacturing and two years in the food industry.

While pursuing his masters degree in Urban Planning from NYU Wagner School of Public Service, he worked at NYC Department of Transportation in the Freight Mobility Unit for over a year focusing on last mile delivery and Vision Zero safety studies.

Liz Mace: Marketing & Communications Manager

iz is a mission-driven marketing and communications professional with local government, nonprofit, and association experience.
In her most recent role with King County in WA state, she provided program support and delivery for their Annual Giving Drive while previously providing Communications Support to their River and Floodplain Management Section. Before that, she spent 11 years working remotely as Director, Digital Strategy for a national nonprofit where she managed their web platform and digital strategy, including paid social, implementing SEO best practices, journey mapping, content marketing, and more.
She is also a member of and volunteer with her local PRSA, IABC, and AMA chapters.

Misty Cornelius: Houston Community Lead

Misty enables alignment between Houston's private sector road initiatives and local government programs and manages local community initiatives like Houston's Gulfton community road safety project. She also oversees TSR's Vision Zero commitment in Houston.

Previously, Misty served as VP of Corp Affairs for Silver Eagle Distributors and has a wealth of experience in brand strategy for public, private and nonprofit companies. She holds a BA in Journalism from University of Central Oklahoma, and has served on the boards of various community initiatives and organizations such as: YMCA International Services, Center for Houston's Future and Anheuser-Busch's CSR Panel.

  • Governing Board
  • Members
  • Associate Members