A world where roads are safer for all people

About TSR

Bridging the Road Safety Gap

As a global NGO, we bring together purpose-driven companies, government, and community stakeholders, who actively work together to create safer roads and form partnerships to achieve Vision Zero—the elimination of all traffic fatalities and severe injuries. We leverage member companies’ collective private sector insights to advance best practices for companies and their fleets. We address strategic road safety challenges in select locations by working with local government and stakeholders, and we advance innovative solutions to accelerate the growth and social impact of road safety tech.
We address the issue of blind zones and reduce traffic deaths and collisions through our work on retrofittable solutions and redesigned truck cabs.
Drawing on our years of experience making roads safe, we will be waging a multi-channel, integrated marketing campaign to educate people about the dangers of distracted driving.
We help cities test transformational analytics systems to monitor near misses, a leading indicator of crashes, injuries, and fatalities.

We aim to bend the curve on road traffic collisions

Road crashes are one of the leading causes of death and injuries worldwide -- they don't have to be.

Our Core Beliefs

A group of Stubborn Optimists, we gather a diverse group of forces together to create exponential change.

Act with Ambition

We keep an eye on scaling our work, charting a course of action that goes beyond singular projects to achieve greater impact.

Be Compassionate

We care about our colleagues’ physical and mental well being; we make an effort to ensure our workplace is a safe environment.

Be Real

We realize that vision must be translated to action; we are mindful of being scrappy in order to achieve our goals.

Create, Creatively

We are resourceful in problem solving to advance our mission; we question the status quo in order to improve our effectiveness.

Embrace Transparency

We take time to be inclusive with each other, respectfully share grievances that may be undermining our work and our culture, and avoid hidden agendas.

Work Collaboratively

We work well with our team and members, putting shared outcomes ahead of personal gain; we agree to disagree in a respectful way.

United Nations Decade of Action for Road Safety

TSR aligns with the 5 Pillars of the U.N.'s Decade of Action for Road Safety. Our programs are specifically developed to address issues in:

The Team

Peter Goldwasser, Executive Director

Peter Goldwasser, Esq., has two decades of experience working across the public and private sectors, advising companies, non-profits and individuals on how to make a positive impact on the toughest social issues.

Prior to joining TSR, Peter ran his own consultancy, the PNG Group, providing counsel to executives at leading transportation, entertainment and technology companies on social, political and business affairs, while working with community stakeholders to transform challenging and diverse ideas into concrete strategies and actions.

Peter has also served as Deputy Director at Cities of Service, a national nonprofit of Bloomberg Philanthropies; advised Girl Rising, a global advocacy non-profit dedicated to empowering girls through education; and served as Chief Program Officer in the Office of Policy and Strategic Planning under former NYC Mayor Michael Bloomberg where he directed multi-agency efforts addressing education, immigration and anti sex-trafficking. Before working in city government, Peter was General Counsel and political director at Transportation Alternatives, the nation’s premier cycling and pedestrian advocacy organization.

Misty Cornelius: Community Lead

Misty enables alignment between private sector road initiatives and local government programs and manages local community initiatives like Houston's Gulfton community road safety project. She also oversees TSR's Vision Zero commitments.

Previously, Misty served as VP of Corp Affairs for Silver Eagle Distributors and has a wealth of experience in brand strategy for public, private and nonprofit companies. She holds a BA in Journalism from University of Central Oklahoma, and has served on the boards of various community initiatives and organizations such as: YMCA International Services, Center for Houston's Future and Anheuser-Busch's CSR Panel.

Andrew Hoffman: Strategy and Innovation Lead

Andrew leads out Strategy and Innovation initiatives, working with TSR members on Road Safety Data & Innovation and Global Entrepreneurship Programs.

Andrew brings 15 years of experience across the Startup Ecosystem and Emerging Technology space working with Fortune 100 Companies, Global Advertising Agencies and Startups. He lives in Brooklyn and enjoys biking, hiking and travel whenever possible.

Alex Johnston: Direct Vision Project Manager

Alex Johnston is a civic designer and social entrepreneur. In 2014, Alex founded Cities Reimagined, a civic design firm that employs principles of design to solve complex challenges in urban cities. She is a graduate of the London School of Economics with a Master’s Degree in Cities.

Alex started her career as a social worker, working with at-risk mothers and their babies. On one memorable occasion at the local Department of Social Services, Alex watched her client wrestle a food stamps application so long that it touched the floor. From that moment on, Alex has been obsessed with solving civic problems by placing users at the center of the design process.

Her background in business gives her a knack for developing urban solutions that work for people, planet, and profit. She believes that the future of cities lives in this triple bottom line framework.

Members & Partners