São Paulo, Brazil

São Paulo State is home to 35 percent of Brazil’s national fleet and has twice the number of drivers compared to the rest of the country.

To reduce the number of road traffic deaths, the government established Vida dȇ Preferȇncia: Movimento Paulista de Segurança no Trânsito (MPST), a partnership between the State of São Paulo and the non- governmental organization, Centro de Lideranca Publica, with support from businesses, including Together for Safer Roads’ members, to save 22,000 lives in São Paulo – reducing the state’s crash fatalities by half by 2030.

In 2014, São Paulo had a 15.4 traffic fatality rate per 100,000 people, more than Argentina (12.6) and Mexico (14.7).

Together for Safer Roads is an active advisor to MPST in creating, implementing, and evaluating the State Action Plan for road safety, including:

  • Building a Data System (INFOSIGA SP): provides monthly reports on traffic deaths in the State of São Paulo (detailing crash occurrences, contributing risk factors, crash scene descriptions, road sections, etc.) and a related mapping system (INFOMAPA SP).
  • Road Safety Actions in 64 Cities Focused on Three Main Areas: road infrastructure (traffic lights, crosswalks, pedestrian barriers, elevated crosswalks, and sidewalks); traffic education (educational blitz, television and social media awareness campaigns, and simulated traffic incident victims rescue); and traffic supervision (traffic blitz, repositioning of transit agents).
  • A Governance Structure: to monitor results with a high-level Management Committee (representing State Secretariats) and Executive Committee (representing participating road agencies).

In 2016, MPST reported a 6.5 percent reduction in road deaths in São Paulo compared to the same period in 2015. For the first half of 2017, MPST is already estimating a reduction of 3.8 percent in road fatalities. That translates to 447 lives saved and an incalculable “return” in terms of emotional and social costs.

The Safer Roads Challenge in São Paulo showcases that concerted action and collaboration can result in saving lives. Together for Safer Roads is currently working with MPST to expand its road safety data system.