Why Fleet Drivers Balk at In-Cab Camera Technology—and How to Improve Perceptions

July 27, 2022 – Fleet managers now have access to GPS-based telematics and in-cab driver assistance technology that is often paired with in-cab dash cameras—all of which can keep drivers and the public safe. Managers can’t always be in the cab, but now they always have a digital set of eyes on their drivers to […]

Solving Blind Zones for Fleets with Direct Vision Truck Cabs

June 29, 2022 – In the United States, trucks represent 12 percent of total road fatalities, but trucks themselves are only 4 percent of the vehicles operating on the road. Truck fatalities are this high because drivers of large vehicles have limited visibility, making it difficult to make the safest choices. The solution? Cab-over truck […]

Initiative to Develop ‘Direct Vision’ Ratings for Large-Vehicle Blindspots

(June 13 ,2022) – Drivers of trucks, buses, and other large vehicles need to be able to see “vulnerable road users,” such as pedestrians, according to proponents of a new “direct-vision cab design” standard in the works. Together for Safer Roads, through its Global Leadership Council for Fleet Safety, is partnering with the U.S. Department […]

Building Public-Private Partnerships to Address the Complexity of Road Safety

(June 10, 2022) – Noah Budnick, Executive Director of Together for Safer Roads is focused on bringing research and business expertise to the public sector to solve the complex problem of eliminating preventable traffic deaths. We talk about: Why elected officials and government entities need to step up efforts to reduce preventable traffic fatalities The […]

“Marketing For Your Future” with Kat Krieger from Together for Safer Roads

(May 12, 2022) – Each week on “Marketing for Your Future,” our host talks to media experts across the country. This week our host speaks with Kat Krieger from Together for Safer Roads. What is the Biggest Change in Marketing That You See Coming in the Next Two Years? I’m sure everyone is saying Web3. […]

Safety Starts with Spec’ing – TSR At Government Fleet Expo

(May 5, 2022) – Driver behavior is one factor when it comes to road safety, but the other factor is the vehicle itself. Larger vehicles notoriously have blind spots that contribute to vehicle collisions and reduced road safety. The best way to address this? Spec’ing a safer vehicle. This session will address the blind zones […]

TSR – A Fast Company’s World Changing Ideas Awards Honoree

(May 3, 2022) – The transportation category of Fast Company’s World Changing Ideas Awards honors projects that get you places, whether on two wheels or four, in new, interesting, and fuel-efficient ways. See the finalists and honorable mentions below, and read about the winner, Ford’s electric pickup truck, which can power a home for 10 […]

Texas Vision Zero Summit – Steering Committee Member and Presenter

(May 2, 2022) – Farm & City, a nonprofit committed to high-quality urban and rural human habitat in Texas, is hosting the first-ever Texas Vision Zero Summit on May 23rd and 24th in Houston Texas. For those who believe meeting Vision Zero goals is not only possible but imperative, the Texas Vision Zero Summit is a place […]

Video Telematics Help Commercial Fleets Decrease Crash Fatalities

(April 25, 2022) – The number of fatalities caused by vehicle crashes climbed in 2021. According to preliminary semiannual estimates from the National Safety Council, collision fatalities in 2021 totaled 46,020, up 9% from 2020 and 18% from 2019, and on average eight people are killed in driver distraction-affected crashes daily. “Distracted driving accounts for […]

Insights on Distracted Driving & Speeding to Help You Save Lives

(April 13, 2022) – April marks Distracted Driving Awareness Month, an annual effort sponsored by the United States National Safety Council (NSC) to shine a light on the consequences of distracted driving and help make roadways safer. Distracted driving is a leading cause of vehicle collisions, and more than 3,000 people in the U.S. were killed in motor vehicle crashes […]

May 11 Webinar: Best Practices to Prevent Distracted Driving

(April 13, 2022) – The risks of distracted driving are well known, and any activity that diverts drivers’ attention away from the main task of driving is dangerous. Unfortunately, distracted driving is quite common, with distractions coming from both inside and outside the cab. However, it is possible to motivate drivers to eliminate distractions and […]

Strong Community, Safe Roads – TSR at Lexington Concordia Summit

(March 1, 2022) – Of all the components that go into community revitalization, road safety is the centerpiece. Access to daily necessities like food and healthcare is reliant on individuals being able to travel. Investments in road safety and design are increasingly benefiting from innovative data collection and analytic tools. In a first-of-its-kind near miss […]

Gulfton’s Journey to Complete Community & Life – TSR at SXSW

(February 3, 2022) – U.S. road traffic deaths surged to 31,720 in 2021 — one of our nation’s most shameful and addressable statistics. The problem is most severe in poverty-struck communities like Gulfton, a densely populated Houston enclave that is 71% Hispanic and has a large immigrant population. In 2020, as part of Houston mayor […]

In-Cab Cameras: Ways to Accelerate Driver Acceptance and Improve Safety

(January 31, 2022) – Some 52% of fleet drivers view themselves as safer and 53% say they are more careful behind the wheel following in-cab camera adoption, according to a survey of more than 500 professional drivers conducted by Together for Safer Roads (TSR). Moreover, over a quarter of those surveyed recall having avoided a crash […]

The Rise in Road Risk

(November 25, 2021) – TTi editor Tom Stone talks to David Braunstein, president of Together for Safer Roads. David discusses the recent increase in road risk, near-miss analysis and minimising the distractions of smart phones. Plus news and conversation with Tom Stone and Saul Wordsworth. The interview with David Braunstein begins at 3:30.

How Brands and Communities Can Save Lives

(November 16, 2021) – Marketers discussing “impact,” “statistics,” “signals,” and especially “safety,” are often referring to their path to effective branding. But, as ANA brands who have partnered with Together for Safer Roads (TSR) know, those same words apply to protecting the communities TSR serves. TSR is bringing the public sector and brands into partnerships as a […]

A Case for Direct Vision

(October 19, 2021) For years, the Vision Zero community has worked diligently to solve the intractable problem of serious injuries and fatalities on our roads. We’ve raised alarms using the ever-rising statistics proving road users are at risk. We’ve humanized the problem, and shared horrific anecdotes on morning shows, in newspapers, and at conferences like […]

What Amazon Gets Right

(August 23, 2021) 1.35 million, 50 million, 4.4 million, 38,680, 1.37. Those are some of the figures we discuss as members of the Together For Safer Roads coalition. 1.35 million traffic fatalities and 50 million debilitating injuries on the world’s roads. 4.4 million serious injuries in the United States and 38,680 traffic-related fatalities in 2020. […]

Distracted Driving Coalition Launches Nationwide Effort

(September 17, 2021) Dozens of safety-minded organizations launched a national coalition aimed at reducing the deadly threat of distracted driving on the nation’s highways. The 100-member steering committee for the group, the National Distracted Driving Coalition, said on Sept. 16 that it is planning to act as a central clearinghouse for local and state safety […]

The Future of Safety is Collaborative: How Together for Safer Roads is Reimagining Safety for the Public and Private Sectors

(August 20, 2021) Where does a city turn in order to make their roads safer? Who does a private fleet call to improve driving conditions for its drivers? Because these questions went largely unanswered, a new organization was created to better address solutions for safer roads. From companies like ABInbev and UPS to city governments, […]
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