Atlanta, Georgia, USA

The City of Atlanta faces an infrastructure backlog with pressing challenges for its roads, bridges, sidewalks, and public building and facilities. That’s why Mayor Kasim Reed passed the Renew Atlanta Infrastructure Bond – to dedicate USD $250 million to reimagine Atlanta as a safe and smart city. As part of the bond, Atlanta set the goal to reduce the number of pedestrian and vehicle crashes along its North Avenue Corridor.

In 2014, the crash rate on North Avenue was more than 200% worse than the statewide average for similar corridors.

To determine the best solutions to reduce the North Avenue crash rate, and ultimately save lives, Together for Safer Roads analyzed hyper-local root causes of collision risk and created analytical indices to estimate risk levels. Analysis was based on curating and aggregating data sources from the City of Atlanta’s publicly available data and coalition member companies’ private data. Insights were then consumed through an interactive visual dashboard.

Insights uncovered that increase collision risk include:

  • Congestion around events
  • Rainy conditions during early morning hours
  • Susceptibility to water logging around high traffic segments
  • Driver behavior of failing to yield and changing lanes improperly

The Safer Roads Challenge in Atlanta demonstrates the power of data and public-private partnerships. The first phase acted as a proof-of-concept and test model for a framework that can help communities to reduce risk and save lives. The result in just nine weeks gives much hope to the potential of scaling this type of project in other cities. As a next step, Together for Safer Roads is currently collaborating with the City of Atlanta for a second phase to incorporate additional data sets, validate the model, and determine solutions that can be implemented to reduce injuries and deaths.